15+ Social Media Marketing Blogs for Beginners

Are you tweeting, posting to Facebook, or Instagramming about your brand? If not, you’re missing out.

The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, Instagram, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience.

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The Anatomy of Viral Content

Sharing content is an integral part of modern life

Today, we share more content from more sources with more people more quickly and more often than ever before.

That’s quite a mouthful, but it’s true.

This sharing activity is not about engaging with content but with other people, with content as the primary vehicle for that engagement. Sharing plays a vital role in information discovery and management. So how do you tap into this behavior and get your content in front of as many people as possible?

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12 Essential Elements of a Social Media Marketing Strategy

Do you need some help to get started with your social media marketing plan?

If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media marketing plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors.

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How To Create Great Social Media Headlines

Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process.

Badly-written headlines — or H1 tags — can drive readers away in droves and render all of your hard work useless. That’s why it’s important spend some time crafting some that will engage your users enough so that they’ll be more apt to read your article.

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The Role of Color in Marketing

It’s more important than ever for brands to project their value.

Marketers in general understand the need for consistency in color and design. But it’s also vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites. You can use color to your advantage and solidify your brand.

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How to Create a Cohesive Social Media Brand

Are you using social media marketing to extend your brand’s reach?

If so, you’re probably leveraging more than one platform. Twitter and Facebook are the most prominent social networks, but others like Pinterest, Instagram, LinkedIn, YouTube, and WhatsApp are very valuable channels as well.

Brand cohesion is vital when you’re managing multiple social media profiles — make sure your brand message is consistent across all of them. If it’s not, you run the risk of creating brand confusion and disseminating mixed messages to your audience.

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